"The Dominicans of Bern saw that if they could win this talented young scholar, they would secure both gain and honor. His extreme youth, his natural ability as a speaker and writer, and his genius for music and poetry, would be more effective than all their pomp and display, in attracting the people to their services and increasing the revenues of their order. By deceit and flattery they endeavored to induce Zwingli to enter their convent. Luther, while a student at school, had buried himself in a convent cell, and he would have been lost to the world had not God's providence released him. Zwingli was not permitted to encounter the same peril. Providentially his father received information of the designs of the friars. He had no intention of allowing his son to follow the idle and worthless life of the monks. He saw that his future usefulness was at stake, and directed him to return home without delay. GC 172.2"
"Woe unto you, scribes and Pharisees, hypocrites! for ye compass sea and land to make one proselyte, and when he is made, ye make him twofold more the child of hell than yourselves."
Both passages describe religious leaders attempting to recruit someone to their cause, with the implication that this recruitment is self-serving and potentially harmful to the recruit. The Matthew passage is a general condemnation of the Pharisees' proselytizing, while the EGW passage describes a specific instance of Dominicans trying to recruit Zwingli. The underlying principle of manipulative recruitment is present in both.